How to Host a Great Open House

By OH Dibs Team | September 30, 2025 | In: Real Estate Tips

At Keller Williams, we know an open house is more than just unlocking the door—it's a powerful lead generation tool and an opportunity to demonstrate your value proposition as an agent. Here's how to run an open house that builds relationships, fills your pipeline, and helps you move listings faster.

1. Prepare the Property the KW Way

  • Stage for success: Highlight the home's flow and function so buyers can envision themselves there.
  • Curb appeal matters: First impressions start before the door.
  • Remove barriers: Declutter, depersonalize, and handle small repairs to create a move-in–ready feel.

2. Market Through Multiple Channels

  • Leverage Command: Launch campaigns, send targeted emails, and share across social media.
  • 36 Touch mindset: Use the open house as one touch in your ongoing database plan. Invite your sphere, neighbors, and leads.
  • Directional signs: Go bold, branded, and plentiful to drive traffic.

3. Create the Right First Impression

  • Lights and energy: Bright, clean, and welcoming.
  • Environment matters: Comfortable temperature, neutral scents, and professional presentation.
  • KW experience: Position yourself as a consultant, not a salesperson.

4. Engage With Purpose

  • Stand at the door: Welcome guests, introduce yourself, and set expectations.
  • Lead capture is key: Use sign-in sheets, QR codes, or Command integrations to add to your database.
  • Uncover motivation: Ask questions that reveal their goals, timeline, and "Big Why."

5. Deliver Value in the Moment

  • Property packets: Professional flyers with MLS details, neighborhood insights, and your contact information.
  • Market of the Moment: Be ready to share local data on pricing, absorption, and opportunities.
  • Connection points: Offer a buyer consultation or private showing as the natural next step.

6. Follow Up Immediately

  • Speed to lead: Reach out the same day while interest is high.
  • Tailor your follow-up: Connect to their goals, not just the property.
  • Pipeline growth: Add them to your 36 Touch or SmartPlans to nurture over time.

Bottom Line

At Keller Williams, open houses are more than marketing—they're a proven lead generation strategy. By preparing with intention, engaging with purpose, and plugging visitors into your follow-up systems, you create a win for the seller, the buyer, and your business growth.

Ready to streamline your brokerage's open house coordination? OH Dibs connects listing agents with reliable hosts efficiently. Learn more at OHDibs.com